On Demand
February 25, 2026
USD $149
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Masterclass on Marketing & Brand Strategy
Building a Winning Marketing & Brand Strategy
Join Giuseppe Stigliano in this Masterclass to rethink retail and brand strategy for a post-digital world—mapping integrated journeys across physical, digital, and virtual touchpoints and turning optichannel execution into sustainable growth.
ABOUT Giuseppe Stigliano
Giuseppe Stigliano is an entrepreneur and renowned marketer with over two decades of international experience in marketing and leadership. A sought-after strategic advisor, and marketing professor, he has served as CEO three times at leading agencies – WPP EMEA, J. Walter Thompson, and Spring Studios. Alongside marketing legend Philip Kotler, Stigliano has co-authored Retail 4.0, Onlife Fashion, and most recently, Redefining Retail. As an advisor, he draws on his extensive cross-industry experience to help business leaders develop actionable marketing strategies that exceed customer expectations and maximize ROI. He is also a member of the Harvard Business Review Advisory Council and a regular contributor at Forbes.
WHAT YOU’LL LEARN
- Gain insights into how to design customer experiences that seamlessly integrate physical, digital, and virtual touchpoints for long-term, sustained customer loyalty
- Master the frameworks top brands use to create customer-centric strategies that drive measurable business growth in today’s rapidly evolving marketplace
- Learn how to future-proof your marketing strategy by identifying and implementing AI solutions that align with your business goals and operational needs
“”Marketing isn’t about getting people to want what you make. It’s about making something people already want — hopefully before they realize it and your competitors notice it.
– Giuseppe Stigliano
Structure and format
Full Access
Access to each of the sessions via our virtual event platform
Interactive Q&A
At the end of the session, there will be a question-and-answer segment.
Certificate Of Attendance
Signed by Giuseppe Stigliano and WOBI
On-demand Recordings
Access the recordings of each session for 30 days in our website platform
Executive Summary
Written overview of key learnings from each session
Simultaneous Interpretation
Listen to content in English or with interpretation into Spanish and Italian
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