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Innovation Management and Strategy

6 MODULES | 37 LESSONS | 6 HOURS | 100% ONLINE

Professor Sawhney presents key concepts and real case studies that show the systematic steps needed to build an innovation framework that adjusts to the needs of an organization.

Mohan Sawhney

 

Mohan Sawhney is a noted management consultant, author and academic. He is the McCormick Tribune Professor of Technology at the Kellogg School of Management and regularly advises and speaks to Global 2000 firms and governments worldwide. His speaking and consulting clients include Accenture, Microsoft, Cisco Systems and many others global leading companies. He wrote 6 books as a well as dozens of articles in academical reviews.

Course Content

 

Total learning: 37 lessons / 6 quizzes

WHAT BENEFITS DOES IT BRING?

 

Deepen the fundamental questions surrounding the world of strategy

Understand the dimensions of business innovation and how to manage them

 

Discover how to grow your business organically

 

Learn how to create an internal and external ecosystem of connected innovation and analyze the impact of digital disruption on your business

 

MODULE 1. FUNDAMENTALS OF BUSINESS INNOVATION

  1. The 7 business innovation myths
  2. Defining business innovation
  3. The 12 dimensions of business innovation
  4. The innovation radar
  5. Barriers to innovation
  6. Best practices in managing innovation
  7. Getting innovation done
  8. Quiz. Lessons learned: Module 1

MODULE 2. DISCOVERING INSIGHTS TO DRIVE INNOVATION

  1. Understanding customer insights
  2. Sources of customer insights
  3. Why customers can’t give you insights
  4. Tools for generating insights: Ethnography
  5. Tools for generating insights: Customer experience mapping
  6. Tools for generating insights: Human factor research
  7. Tools for generating insights: Lead user analysis
  8. Summary – When to use what tool
  9. Quiz.Lessons learned: Module 2

MODULE 3. PATHWAYS FOR ORGANIC GROWTH AND INNOVATION

  1. The three pathways for organic growth
  2. Pathway 1: Increase share of wallet
  3. Pathway 2: Increase share of market
  4. Pathway 3: Increase size of market
  5. Choosing the best pathway for growth
  6. Quiz. Lessons learned: Module 3

MODULE 4. ORGANIZING FOR INNOVATION

  1. Why are you not organized for innovation?
  2. Habits of highly innovative companies
  3. Creating homes for innovation
  4. Managing disruptive innovation
  5. Unleashing the innovation potential of people
  6. Quiz. Lessons learned: Module 4

MODULE 5. INNOVATION IN A CONNECTED WORLD

  1. Connected innovation
  2. Creating an innovation ecosystem
  3. Sourcing external innovation
  4. Organizing for connected innovation
  5. Preparing for connected innovation
  6. Quiz. Lessons learned: Module 5

MODULE 6. INNOVATION AND DIGITAL DISRUPTION

  1. Understanding digital disruption
  2. Market disruption
  3. Product disruption
  4. Channel disruption
  5. Digital transformation strategies – Part 1
  6. Digital transformation strategies – Part 2
  7. Leading digital transformation
  8. Quiz. Lessons learned: Module 6
I WOULD LIKE TO CONTACT WOBI

 

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