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Ad Factory On "JWT (NYC)"
Think about the best ideas in the advertising world. How do they come up with the ideas? What are the secrets of a successful campaign?

The biggest department store in America makes a holiday special about finding out the truth about Santa. A razor blade commercial uses nuts and bolts to explain how to get hair off your stuff. An ostrich-riding marketing team chases people to keep them from revealing the flavor of a new mystery gum. Kotex proves that men are terrified of buying tampons; and Stouffer's tries to get the family together for dinner.

J. Walter Thompson is the biggest advertising agency in the US and the 4th biggest agency in the world. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

 

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