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Ad Factory On "Firstborn"
Think about the best ideas in the advertising world. How do they come up with the ideas? What are the secrets of a successful campaign?

How do you go digital in a big innovative way?

First, you put the consumer in the middle of the experience. Digital Agency Firstborn, one of the 50 most innovative companies of 2010 according to Fast Company, reveals the secrets to a few of their most successful campaigns.
 

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