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WOBI Magazine

Volume 18, August/September 2013

Red Bull / Wayra / Big Data


Malcolm Gladwell Strategic Disadvantages
Malcolm Gladwell was a journalist for The Washington Post for nearly a decade, and has been a columnist for The New Yorker since 1996. Time Magazine named him one of the 100 most influential people of 2005. His is the suthor of several best-selling books, including, among others, The Tipping Point, Blink and Outliers.
Look Who's Talking
Crops that talk among themselves and with farmers? Cows that ask for better feed? Minerals that warn of their low level of purity? This is the new reality in the so-called “Internet of Everything” (IoE), a world of surprising possibilities.
It takes real ingenuity to manage and extract useful patterns from the huge volumes of data currently generated by and available in the digital world. This is the field of Big Data, where disorder still reigns: Technology isn't yet up to analyzing this information, nor is the talent trained for the task. What do those in the know say?
Just a regular girl
Nina Ricci, Vera Wang, Carolina Herrera, Tory Burch. Sara rotman is the only woman owner of a creative agency with a high-profile position among the most avant-garde fashion and luxury brands.