A Conversation on Creating & Managing Brand Value
Trish Gorman: What True Strategists Do
Philip Kotler: Innovation & Marketing, The Two Faces of Value
Estanislao Bachrach: The Brain at Work, Myths and Truths
Spotlight: Peter Senge
Diversity and Corporate Governance
Beverly Schwartz: How Social Entrepreneurs Spread Innovation
Aldo Fumagalli: Change Strategies: Candy Group Case Study
Sharp, controversial and provocative, Tom is one of the most influential management thinkers of the last thirty years.
His number one "to don't" for business success.
It's easy to get caught up in the day-to-day routine of entering the office, going to your desk, and shutting out the rest of the world. However, Peters explains precisely how NOT to do this.