Scott Cook co-founded Intuit Inc. and now serves as the chairman of the Executive Committee. Cook started his career at Procter & Gamble, where he learned about product development through the deep understanding of customer empathy.
How to innovate, meet customer’s needs, and improve products—in a snap!
The team behind the development of the well-known personal finance software TurboTax miraculously pushes 140 experiments within a three month tax season. The results? Products that are quickly tweaked to meet the consumer’s needs. How do they do it? The Founder & Director of Intuit explains their high velocity experimentation process.