A Conversation on Creating & Managing Brand Value
Brian Sweeney: Creative Leadership
Magnus Scheving: The Power of Ideas
Aldo Fumagalli: Change Strategies: Candy Group Case Study
Philip Kotler: Innovation & Marketing, The Two Faces of Value
Creating Opportunities for Personal Growth
Spotlight: Dan Pink
Michael Martin: Transforming a Product into a Global Movement
Senior curator at The Museum of Modern Art in New York and named one of the 100 most powerful people in the world of art by Art Review, Antonelli advocates great design as a means to change the world.
Why is design so important?
It is crucial to every aspect of life because it makes technology revolutions useable to real people. Paola Antonelli, senior curator at the Museum of Modern Art in New York, on how integral design is to a company.