A Conversation on Creating & Managing Brand Value
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Chip Conley: How to Create Products and Brands with Meaning
Spotlight: Álex Rovira
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Trish Gorman: What True Strategists Do
Senior curator at The Museum of Modern Art in New York and named one of the 100 most powerful people in the world of art by Art Review, Antonelli advocates great design as a means to change the world.
Why is design so important?
It is crucial to every aspect of life because it makes technology revolutions useable to real people. Paola Antonelli, senior curator at the Museum of Modern Art in New York, on how integral design is to a company.