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Signs that indicate when it’s time to change the course of your business

Under what circumstances should we change the direction and strategy of our business?  How do we anticipate when to make that change?  According to innovation expert Mark Johnson, if your business is becoming a commodity or you’re looking to break into new markets, it could be the moment.  In this interview discover more about these and other signs that it’s time to rethink where you’re headed.

Filmed: October 2012