“The dean of sustainability” according to BusinessWeek, and the creator of the concept of the “Triple Bottom Line”, John Elkington is a world authority on corporate responsibility and sustainable development.
How recessions and economic slumps effect the consumption of sustainable products.
Do sustainability departments get shutdown in a recession? Are consumers less-likely to pick green-friendly products that could cost a little more? Elkington, an authority on corporate responsibility gives us the results from the latest economic downturn…and they could be different than what you first imagined!