María Belón: A Story of Survival and Hope
Philip Kotler: Innovation & Marketing, The Two Faces of Value
Spotlight: Peter Senge
Spotlight: Bill George
Estanislao Bachrach: The Brain at Work, Myths and Truths
The Jump: Film Revolution 2
Philip Kotler: Marketing 3.0, Marketing in the Network Economy
Álex Rovira: Crisis, Transformation and Growth
Former Chairman and CEO of GE, Jack Welch was named "Manager of the Century" by Fortune magazine. During his 20+ year tenure, the company's marketing capital rose from $13 billion to $400 billion.
How do you lead when everybody knows everything?
The iconic leader of a generation, Jack Welch explains how. Responsible for General Electric’s largest period of growth, the former CEO talks about transparency and buy-in.