Fullerton is the Director of Interaction Design at Method, an agency focused on solving business challenges through design thinking. His expertise lies in developing better interaction between a brand, product, and user experience.
How to understand and improve the consumer experience.
An individual’s interaction with products, services and environment can very well determine the future success of the entity. In an exclusive interview, Fullerton explains what it means to be an interactive designer and how studying the behavior of consumers can result in a better product.