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Michael Martin

About Michael Martin

General Manager, North America at the sporting goods company Vibram, Martin has led triple-digit growth at the five-fingered footwear company for four consecutive years.<--break->

In 2007 he joined the FiveFingers division of Vibram USA as National Sales Manager, where he was tasked with developing retail distribution and helping build out company infrastructure. In 2011 Martin was voted by his peers as one of the Top 40 Under 40 winners of Sporting Goods Business Magazine.

Talking Points

An innovative marketing strategy: Pushing products in a different way

New brand, new product and new category: Redefining what the market looks for

The creation of a global movement and how to make consumers follow you