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World Business Forum Mexico City 2013

Brian Solis. From Collaboration to the Competitive Market

Principal Analyst at Altimeter Group, Brian is recognized as a thought leader on new technology and the impact of emerging media.

Principal Analyst at Altimeter Group, Brian is recognized as a thought leader on new technology and the impact of emerging media.

Digital analyst, sociologist and futurist, Solis has studied and influenced the effects of emerging media on business, marketing and culture. At Altimeter he helps businesses form new media strategies, and build bridges between companies and customers, employees and stakeholders. A distinguished author, his new book The End of Business as Usual explores the rise of the generation of the connected consumer, and how companies must adapt to engage them.

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