An expert in personal development, Alex is a fervent promotor of the power of the word and the enourmous potential in human development.
Considered one of Spain's most prostigious international authors, Alex is the author of various international bestellers including Good Luck: Creating the Conditions for Success in Life and Business, written together with Fernando Trias de Bes. A strong believer that we create our own luck, he is a frequent speaker at seminars on talent management and people at the ESADE business school. In 2013 he pulished his latest book The Life That You Deserve.