President and CEO of TaylorMade-Adidas Golf, King has been referred to as the Steve Jobs of the golf industry for his capacity to drive innovation.

Beginning his career at the company in sales when it was just an independent golf shop, he climbed all the way up the corporate ladder to become President and CEO in 1999. Thanks to his focus on "relentless innovation," the company has more than doubled annual revenue, reinvented product development, and became the world´s leading golf manufacturer.