Considered by many to be the natural heir apparent to Peter Drucker, Collins has been described by Forbes magazine as one of the most influential management thinkers alive.
A student of enduring great companies and how they attain superior performance, Collins has dedicated over a decade of research and teaching on the subject of creating amazing companies. Co-author of four books —including Built to Last and the New York Times bestseller Good to Great, his most recent publication, Great by Choice, was released in 2011.