Connect & Engage: The power duo of customer strategy in today’s digital, mobile, multimedia world

• Collaborative innovation: Consolidating a new customer-centered paradigm
• Connect and engage your customers (and their networks): How to make the most of their experience with your brand, product or service
• Revisiting the notion of innomediation: On networks, social media and customer generated ideas
• Creating the portfolio of collaborative innovation tools your company needs: Some practical and organizational issues
• How to migrate from the collaborative to the distributed model of innovation: Some effective strategies to make the shift