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Can you imagine your clients designing your next hit product? Or paying a tenth of what it would cost with an agency to develop an excellent advertising campaign? These are just some of the advantages of co-creation. Expert on marketing and innovation Mohanbir Sawhney focused on this key theme during his opening speech at the World Marketing Forum Mexico.

“You don’t control your brand, your brand now belongs to your clients,” challenged Sawhney. So what do you do? There is only one option: to take advantage of the creative potential of your clients and engage them. After all…”the conversation and the debate about your product is happening on social media with or without your participation,” said Sawhney. So participate and co-create alongside your clients! In the following we discuss what this strategy is all about and the distinct type of collaboration you can achieve.

Evangelists, innovators, revolutionaries, visionaries, angels, personalities, builders, opinionists, navigators and even virologists... these are the categories that make up The Newsweek Daily Beast Digital Power Index, the 100 most significant players in the digital field in the past year. Who made the list? Find out in this blog!

With fluorescent yellow shoes and a bright red watch, Mauro Porcini stepped on stage.  His energy was infectious through his Italian accent as he paced back and forth on the stage. Mauro is the Chief Design Officer for PepsiCo. 

Designers typically have a unique view of the world. And Mauro’s is especially noteworthy. For example, he doesn’t blame consumers for not using products, instead be blames bad design. It’s a refreshing and important perspective. 

Is your company in need of some innovation and disruptive thinking? Looking for new ideas about converting business models? Do you know how to implement change? The second day of World Innovation Forum New York 2013 had answers to these questions and left us thinking of more. If you want to relive the event don’t forget that you can watch all conferences whenever you want if you are a WOBI Member.

What does music have to do with innovation? Turns out "jamming" and innovating are pretty similar. Dubbed "Mr. Creativity" by The Economist, John Kao revealed why improvisation is the key to innovation. Tweets from audience members are featured below!

Want to learn more about millennial consumers? Here is a recap of Mental Floss co- founder Will Pearson’s presentation where he reveals who millennials are, what they demand from brands and businesses and how we can understand them better. Take note of these tweets!

It wasn’t too long ago that health fears of holding a cell phone to your head were in the news. Now we’re wearing things like Nike Fuel Band or Jawbone Flex to track our activity and sleep patterns. Sometimes it is functional, sometimes it is a fashion statement. Google Glass has brought this topic to a new level. 

Either way, technology is getting closer and closer to our bodies. For now, it is early adopters who will drive the trend. 

There are only a few hours left until World Innovation Forum New York 2013, which will take place on Wednesday and Thursday, to bring you up to date with the latest trends and most innovative ideas in the world of business.

The WIFNY agenda is full of activities from collaboration excursions and creative performances to innovative presentations and real-life conversations. World Innovation Forum New York is an experience not to miss! 

Entrepreneur, communicator and writer. At only 25 Pau Garcia-Milà is credited with some big achievements including the revolutionary Cloud Computing platform eyeOS that he created when he was only 17. He is the author of three books; the most recently published is called “You have an idea. But you don’t know it yet.” Two years ago he was the youngest Digital Business professor in the Masters program the prestigious ESADE University in Spain.

We had the opportunity to talk to Pau at World Innovation Forum León last week. His conference had a huge impact on the event’s live audience as well as WOBI followers on social networks. Learn about his experience as a youngster in the business world, his formula to generate more and better ideas and his vision of what it is to be a good entrepreneur.