Just nine months ago when we welcomed you to WOBI, we had the huge challenge ahead of us of launching a completely new brand that would transmit our passion and commitment to the best content in management. Simultaneously, we would embark on a new path that we had heard so much about from the mouths of our very own speakers: we submerged ourselves for the first time in social media, with the intention of maintaining relevant, interesting and fun conversations with those that shared our same passion. Today, when 2012 is seeping through our fingers, we thought it a good moment to remember all that we’ve been through during the year, reflect on what we learned and how we can do even more in the coming months.
In the past five years, many marketing departments have thrown their classic strategy out the window to opt for a more open, less expensive, and more personal way to connect with clients: social media. Discover just how impactful these networks have become in the following infographic.
What kind of top secret devices that could potentially hold the key to the next big online product would you be aware of if you were Director of Emerging Products at Google? Bernardo Hernándezholds such a position, and what we wouldn’t give to be able to dive into his mind for a couple of minutes.
All of a sudden they started coming at you like mosquitos on a hot, muggy summer day. “So and so wants you to join Google+”, “Insert name of X friend has added you to his or her circle”. What did it all mean?! Instead of ask much more, and because it was simple if you already had a Gmail account, before you knew it you were on Google+. “Welp, glad that’s settled and I never have to sign on again!” you thought to yourself.