“You must have a digital identity. If you don’t have this in mind, you are irrelevant.” And such is how Director of Emerging Products at Google, Bernardo Hernández, began his presentation at ExpoManagement Madrid 2012, leaving it clear that it is essential to stay up to date on new technologies that are directing the future of business.

According to Hernández, we have left the Industrial Revolution and are already entering the Digital Revolution. “We are not prepared to understand the consequences, because the changes are each day faster,” Hernández explained. So, how can we adapt to what’s to come and stay relevant? In the following we share with you some of his most important tips on how to do so.

We all recognize it when we feel it. Some call it “enchantment”, others affinity, some even compare it to the same power we feel for a religious belief. The over-night waits outside of Apple stores every time a new product launches, Google’s ability to create entirely new lexicons and vocabulary that spans multiple generations, and Nike’s foundation of the skinny, long-distance running clubs that inhabit just about every city: the companies that have achieved a cult-like following are clearly doing something different, but what?

Jonas Ridderstråle, international bestselling author and innovative management thinker, says it doesn’t have to do with strategy or a 5-year plan; it is about creating something people believe in that has at its very core a dream.

Watch Ridderstråle in our video of the day and discover more!

Author of coveted business classics such as Reengineering the Corporation and Reengineering Management, Jim Champy has been challenging our concept of management for over two decades. He took the time to sit with WOBI for an exclusive interview to discuss how these theories have developed over time, the pillars of good management, and how to implement them to create a company that endures. Read it here in the blog!

Exclusive WOBI interview by Chris Stanley, Editor of wobi.com

Video of the day

What kind of top secret devices that could potentially hold the key to the next big online product would you be aware of if you were Director of Emerging Products at Google? Bernardo Hernández holds such a position, and what we wouldn’t give to be able to dive into his mind for a couple of minutes.

On Tuesdays our theme of the day is innovation, and we thought there would be no better way to celebrate than to gather our picks of the top five innovators we see as changing the way we do business.  Check out some of our favorite innovation experts and hear from them directly with our exclusive videos.