We’ve talked about trends and startups, and now we’d like to share some of the backstage production and insights while filming in Silicon Valley.

In the past couple of years technology has been a major driver for new ventures that have had game-changing effects, particularly in industries that have taken advantage of innovation and connecting with clients.

It is no coincidence that in our production trip to San Francisco this year we found ourselves face to face with some of the tech industry’s most innovative entrepreneurs who are revolutionizing the idea of customer service: from cloud-inspired ventures, to paying someone to buy your dog food, or converting videos into a viral hit, technology has continued made 2012 a big year for big steps in the world of business, and in the following we present some of the best cases from Silicon Valley and the world. 

Evernote, the sensational note-taking and archiving software that has made a notepad as accessible as your cell phone, has experienced some serious success in the past few years, with an estimated value of over $1 billion. Chosen as Company of the Year by Inc Magazine and with over 23 million users, the software allows you to upload text, photos, and PDFs to be saved, edited, and searched for on a mobile app, desktop, etc. What is behind this rapid growth, and what’s next for the breakthrough start-up?

How much information can we accumulate during our lives? People we know, places we’ve been, movies we love, important dates… Unfortunately, as powerful as it is, our brains don’t have the capacity to remember all that we would like it to. However, the good news is that technology can give us a hand. On our third day of interviews in San Francisco we talk with the founder of  Evernote, the company that is trying to help us remember EVERYTHING, and with the CEO of Affectiva, whose systems recognizes our emotions.