“You must have a digital identity. If you don’t have this in mind, you are irrelevant.” And such is how Director of Emerging Products at Google, Bernardo Hernández, began his presentation at ExpoManagement Madrid 2012, leaving it clear that it is essential to stay up to date on new technologies that are directing the future of business.
According to Hernández, we have left the Industrial Revolution and are already entering the Digital Revolution. “We are not prepared to understand the consequences, because the changes are each day faster,” Hernández explained. So, how can we adapt to what’s to come and stay relevant? In the following we share with you some of his most important tips on how to do so.
What kind of top secret devices that could potentially hold the key to the next big online product would you be aware of if you were Director of Emerging Products at Google? Bernardo Hernándezholds such a position, and what we wouldn’t give to be able to dive into his mind for a couple of minutes.