Today at WOBI...a day to celebrate marketing more than ever! We are coming to you live from the World Marketing Forum in Mexico City. Just an hour until the most important marketing event of the country begins for it's ninth consecutive year, and we are already seeing hundreds of the expected 850 executives entering the venue, ready to listen to innovative ideas to apply to their next marketing strategy. In the following we give you the latest on what is already happening on the first day of the event.
Dressed from head to toe in black, Kevin Roberts took to the World Marketing Forum stage armed with the same confidence and style as his beloved New Zealand All Blacks rugby team. Roberts didn’t just come with a closing speech, he summarized the state of the world and business’s place within it, sprinkled with laugh out loud, unfiltered comments. In the following post, discover Robert’s mnemonic device for the business environment that every leader should have in mind, as well as tips for advertising in the Era of Now.
The explosion of digital and social media is having a hugely disruptive impact on how brands market and communicte. Up until just a couple of months ago Russell Stevens was a partner at SS+K an agency that specializes in "creative social engagement" and has some fascinating ideas as to what it takes to leverage this new media for effective engagement of your networked and newly emowered audience. Continue reading for some of the key take aways from Russell's presentation at the recent World Marketing Forum in Mexico City.
“Even when the entire world is telling you the opposite…forget about social networks,” exclaimed Martin Lindstrom, surprising the entire World Marketing Forum audience. Did we have it all wrong? What we are counting on in order to connect with the consumer and have successful marketing campaigns doesn’t actually happen on social networks? Lindstrom wasn’t trying to refute this point, however what he found in a neuromarketing study showed that the most powerful moment to connect with the brain of consumers and influence whether they but your product or not is actually face to face and by word of mouth. Discover in the following post just how beneficial this sort of contact is, and how to apply it to whatever brand you want.
Founder of what has grown to be the biggest store in sporting goods in the world, The Sports Authority, Jack Smith was the second speaker on the first day of the World Marketing Forum. Opening his first store in November of 1987, Smith saw the appeal of large, retail stores picking up pace in the U.S. and he asked himself “Why wouldn’t it work for sporting goods?” In the following, discover his essential disciplines for global companies, as well as the four factors that made The Sports Authority such a global success.
On June 27th and 28th the 9th edition of the World Marketing Forum will return to Mexico. With a lineup that covers the diverse challenges of marketing today, the gathering takes place in Mexico City on the 27th and 28th of June. The event presents a unique opportunity to discover new ways to engage and improve the relationship with the client in a context where interaction is becoming more and more essential for the success of brands and products.
The themes range from leadership and brands, to the role of the new consumer in an era of over communication, the impact of social media, how to take advantage of interactive marketing, learning and collaborating with consumers, and how to drive sales by focusing on the client.
In anticipation of the event, and so you can start to familiarize with some of the ideas the speakers will present, check out the following videos and exclusive articles from WOBI.