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Former New York Times social media director Soraya Darabi is one of the founders of Foodspotting.com, an online mobile service that uses geolocations to help users find their favorite food, no matter where they are in the world. Considered a social media visionary, she recognizes the importance of a marketing strategy that incorporates new digital and social platforms. A believer in the power of community, she outlines five tips on engaging community, incorporating new platforms, and being more social in this exclusive WOBI interview.