When it comes to planning our 2013 marketing and communication strategies, we can complain about the harsh business environment that we inherited, or we can take the uncertainties, adapt, and turn them into our strengths. As Kevin Roberts so eloquently put at this year’s World Marketing Forum Mexico (WMFMX), we are living in a VUCA world, and the acronym can be looked at in two ways: with fear of the unknown, as being Volatile, Uncertain, Complex, and Ambiguous, or as a time filled with opportunity and hope, and one that is Vibrant, Unreal, Crazy, and Astounding. And the most successful marketing teams are the ones that are taking this second mentality and running with it.

With a charming, friendly personality that showed through, and surely contributes to her ability to drive being social, Randi Zuckerberg was the center of attention on the World Marketing Forum stage, discussing the most important aspects to have in mind during our exchange with the online community. Who do we want to be on networks? Ask Mark Zuckerberg’s sister, who formerly led Marketing at Facebook. In the following she explains the 10 ways to secure your relationship with clients and reach even more people.

1)      A life of luxury without spending a fortune: Who wouldn’t like to have a better economic situation for less money? Surely everyone. Zuckerberg used online platforms such as TaskRabbit, who found a niche market for exchanging housework, or Rentatherunway that allows you to be dressed by a couture designer for much less than what it would cost to buy the outfit.

2)      Create a loyalty program that is forward-thinking: loyalty isn’t always synonymous with a gift, but can also be an emotional experience exclusive for clients. For example, there are many companies that give access to the latest news and deals if you are a Facebook fan, making you feel special. Or even publishing pictures you’ve sent making you….famous!

Continue reading more to learn the rest of Randi’s trends.