Some attribute his success to his English accent and others to his innate ability to capture the attention of TV cameras. The fact of the matter is that Marcus Buckingham has a message about leadership and personal growth that is resonating with an ever-growing number of people.  Here we bring you some of the highlights from a recent interview with WOBI Magazine.

Leadership in 2012 seems to have left aside the perfectly tailored suits, established structures and heroes to give way to a leader that drives change, who pays attention to what is going on around them as well as what is going on within themselves and others, and focuses on bringing out the best in each individual.

Such is the way leadership was reflected in the world, WOBI events, and the content we produced and selected each day in 2012, bringing you the best ideas in business.

“To improve I should focus on my weaknesses.” Sounds like logic reasoning, right? However, Marcus Buckingham, expert on leadership and managing strengths, assured on the World Business Forum Mexico stage (that took place last week, November 14-15) that we should really do the opposite: focus on our strengths.

According to Buckingham, the majority of our lives we are afraid of our weaknesses instead of paying attention and honoring what we do well. Why? Many times our parents, teachers, and bosses only mention to us what we need to improve. Does this mean we shouldn’t worry about the things we are good at? Of course not. We should do both, but should put the majority of our energy in developing, working and projecting the best we have to offer.

In the following Buckingham reveals the most important questions leaders should ask those around them, as well as the nine personality traits we can recognize in ourselves in order to stand out in all that we do.

Tomorrow, October 2^nd, marks the start of the 9th annual World Business Forum New York, the world’s premiere business event bringing together the most innovative ideas as told by industry leaders, academics leading their field, and the practitioners changing the way we do business.

Read on for the content and information to get you ready for the event!

For days you’ve been avoiding that assignment that your superior handed to you with a great smile. Each time you begin working on it, within minutes you are distracted: staring at the ceiling, looking around at co-workers, etc. You take some deep breaths and try to concentrate…but it’s obvious this is not exactly the type of work that gets your adrenaline going. However, everyone else is convinced you’re really good at doing it…and you are! So what’s going on?