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On June 27th and 28th the 9th edition of the World Marketing Forum will return to Mexico. With a lineup that covers the diverse challenges of marketing today, the gathering takes place in Mexico City on the 27^th and 28^th of June. The event presents a unique opportunity to discover new ways to engage and improve the relationship with the client in a context where interaction is becoming more and more essential for the success of brands and products.

The themes range from leadership and brands, to the role of the new consumer in an era of over communication, the impact of social media, how to take advantage of interactive marketing, learning and collaborating with consumers, and how to drive sales by focusing on the client.

In anticipation of the event, and so you can start to familiarize with some of the ideas the speakers will present, check out the following videos and exclusive articles from WOBI.

“Sex sells”. Could two words better sum up the latent philosophy of marketing and advertising? As a generality, the most successful marketing campaigns of the past have not aimed at values, but rather desire, wants, needs and fantasies. This is all too obvious… when a company’s bottom line goal is to sell a product, presenting one that is sexy and appeals to subconscious desires is clearly preferable to the reality.  However, maybe this is all about to change.