Today at WOBI...a day to celebrate marketing more than ever! We are coming to you live from the World Marketing Forum in Mexico City. Just an hour until the most important marketing event of the country begins for it's ninth consecutive year, and we are already seeing hundreds of the expected 850 executives entering the venue, ready to listen to innovative ideas to apply to their next marketing strategy. In the following we give you the latest on what is already happening on the first day of the event.
Founder of what has grown to be the biggest store in sporting goods in the world, The Sports Authority, Jack Smith was the second speaker on the first day of the World Marketing Forum. Opening his first store in November of 1987, Smith saw the appeal of large, retail stores picking up pace in the U.S. and he asked himself “Why wouldn’t it work for sporting goods?” In the following, discover his essential disciplines for global companies, as well as the four factors that made The Sports Authority such a global success.