With enlightening webinars WOBI continues to offer live, dynamic, and content-rich opportunities to access the best of the business world directly from your desktop, hosted by a range of renowned experts. Last week Erich Joachimsthaler, CEO of Vivaldi Partners Group discussed his concept of “social currency” and the impact it is having on brand innovation and business growth. In the following, learn more about this term, the companies that are taking advantage of it, and the six aspects you should keep in mind in order to correctly use it.
