One of the internet’s biggest areas of influence has been as an outlet for creative expression. The explosion of creativity that it has facilitated has in turn started to impact business models across industries as companies look to leverage their customers’ passions and desire for expression. The businesses that have done this best have reaped the commercial benefits. This trend has become so pronounced thatHarvard Professor Lawrence Lessig sees it as signaling the emergence of an entirely new economy – what he has termed a hybrid economy. But what does this idea of a hybrid economy really mean and what will be its impact?