For anyone interested in marketing and communication, this piece by Buffer co-founder Leo Widrich is well worth a read. It focuses on the science of colors – how we react to them, what they communicate to us and why the tones that you choose to communicate and package your product may be one of the most critical decisions that you make.
This Brazilian beauty products company is one of the most highly respected firms in the world, thanks to its general focus on sustainability, based on preservation of the biodiversity of the amazon rainforest.
Have you ever thought of leaders as pilots? Although it sounds a little strange, there are a number of similarities between running a company for example and flying a plane. As mentioned in a recent article in Inc.com both business leaders and pilots take a lot of people with them if they make a fatal error. Discover the four leadership lessons we can learn from professional pilots according to consultant and pilot Moe Glenner.
