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WOBI in Silicon Valley 2013: Part 1
Viviana Alonso
Apr, 03,2013
Editor WOBI TV
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Airbnb Indiegogo Innovation Intel Quid silicon valley

We came to Silicon Valley in search of entrepreneurs, trends, and inspiring ideas to ensure that WOBI followers are at the forefront of the future of business. Well, we found all of this and more! However, let’s go bit by bit, beginning with trends: organizations established around social and crowd tendencies, businesses that facilitate sharing and connecting. These are the organisms with the most growth and stability. Indiegogo, for example, dedicated to supporting projects through crowdfunding, spoke with us about the kind of campaigns that raise the most amount of money and how (for example, the project that proposed transforming the laboratory of inventor Nicholas Tesla into a museum that collected US$1.3 million, half of which was accounted for in less than 48 hours). Another at center stage is Airbnb, the company that received US$ 150 million in inversion in November 2012 (which would suggest a total value of an estimated US$ 2.5 billion). Currently the company fills two floors in Potrero Hill in the southern part of San Francisco. The office is white, luminous, and fun.

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How Improvising Can Help You Innovate
Sabrina Gaete
Apr, 01,2013
Journalist, WOBI.com
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Improvisation Innovation On Your Feet

Can you imagine yourself literally acting in front of your colleagues, taking on a person different from your own self, acting like someone else? Although that may sound crazy, it is an activity based on improvisation that the consultancy On Your Feet utilizes.

Participants in the World Innovation Forum New York to be held June 12-13, the On Your Feet technique focuses on promoting creativity and innovation to improve communication and collaboration within organizations. In the following, discover more on the history of this innovative company, their philosophy, and some tips to be more innovative when problems take you by surprise.

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Playing to Win: How Strategy Really Works
Felice Physioc
Mar, 27,2013
Journalist WOBI.com
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A.G. Lafley Roger Martin

Friends for over 20 years, the former CEO of Procter & Gamble met the now dean of the Rotman School of Management when both had a lot lower profiles: as a category manager in P&G’s laundry business and as an outside consultant from a small strategy firm call Monitor Company. A.G. Lafley and Roger Martin (respectively) have since formed a partnership on thinking about strategy, and when Lafley was challenged with transforming a struggling P&G as CEO between 2000 and 2009, Martin was there consulting him to the company’s impressive turn around. Together they wrote a book about the transformational story: Playing to Win: How Strategy Really Works (2013).

A story of career partnership, the subsequent strategy developed between the two turned into the standard process at P&G. However, they argue that it isn’t just a strategy that is for a large, multinational consumer goods company but one can be applied to just about any organization that is playing to win. They want to provide the business world with a do-it-yourself strategy plan, based on answering the following five strategic questions, that they previewed in a Part 1/Part 2 publication in the Financial Post as a teaser for the book:

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