Can you imagine yourself literally acting in front of your colleagues, taking on a person different from your own self, acting like someone else? Although that may sound crazy, it is an activity based on improvisation that the consultancy On Your Feet utilizes.
Participants in the World Innovation Forum New York to be held June 12-13, the On Your Feet technique focuses on promoting creativity and innovation to improve communication and collaboration within organizations. In the following, discover more on the history of this innovative company, their philosophy, and some tips to be more innovative when problems take you by surprise.
Friends for over 20 years, the former CEO of Procter & Gamble met the now dean of the Rotman School of Management when both had a lot lower profiles: as a category manager in P&G’s laundry business and as an outside consultant from a small strategy firm call Monitor Company. A.G. Lafley and Roger Martin (respectively) have since formed a partnership on thinking about strategy, and when Lafley was challenged with transforming a struggling P&G as CEO between 2000 and 2009, Martin was there consulting him to the company’s impressive turn around. Together they wrote a book about the transformational story: Playing to Win: How Strategy Really Works(2013).
A story of career partnership, the subsequent strategy developed between the two turned into the standard process at P&G. However, they argue that it isn’t just a strategy that is for a large, multinational consumer goods company but one can be applied to just about any organization that is playing to win. They want to provide the business world with a do-it-yourself strategy plan, based on answering the following five strategic questions, that they previewed in a Part 1/Part 2 publication in the Financial Post as a teaser for the book:
“Ladies, gentlemen, young, old, today I come offering a remedy that has never been seen before; a surprise, something new, good, unique and innovative, a recipe that offers healing from the evils of our city. This medicine prevents tiredness, fatigue and drowsiness, cleans the digestive tract from the throat down to the intestines, and provides vitamins, minerals and proteins that strengthens the immune system, calms the nervous system, relieves depression, and cures all the symptoms that the arrival of the new millennium has afflicted upon us such as ulcers, constipation, colds, sclerosis, stroke, gallbladder, liver, and kidney problems, anemia and of course those pesky bunions…Take it, take it today in this once in a lifetime opportunity.”
Anyone who has lived in Mexico City can identify this long tirade, the flowery speech of the mercolicos, known vendors who sell remedies filled with promises of multiple benefits with minimal functionality, if not completely are useless.
Trying to sell any product or service providing unspecific benefits that it doesn’t have is risky, if not a complete scam. It is a common practice in street markets and fairs, however does it happen in the formal market? More often than you would think.