Over the past couple of years we have heard a lot about emerging markets, their position in the rest of the world and the opportunities that they represent. At the same time, in recent years have seen much talk of the so called “brain drain,” – the movement of talent from developing regions such as Latin America to the U.S. and Europe. Indeed Andrés Oppenheimer, a journalist who is an expert on the Latin American region, has predicted a major brain drain from developing countries, due to recent changes in the immigration policy of Preseident Barack Obama’s administration.
However, on the other side of the Atlantic Ocean, the turbulent economic situation in Europe is drawing talent to Latin America as a more attractive and opportunistic destination.
Marketing effectiveness is an issue business leaders have struggled with for a long time. What is so perplexing is the same issues have continued to resurface for decades without resolution. Borrowing from Rodney Dangerfield, it’s no wonder “Marketing Gets No Respect.”
Focus on resolving the five issues outlined below and you can greatly improve your company’s success—not only in marketing but several areas across your organization.
Strategy is a topic that is sometimes hard to grasp, and to create and execute a successful one is an on-going challenge for many companies. This year proves to be no different, as the economy begins to improve a little, but with clear challenges ahead in terms of expanding to new markets, reaching different customers, and driving innovation in a world where everyone considers innovation the big strategic advantage.
How can you create a strategy that considers all of these diverse challenges, and remains true to your company’s vision? In the following WOBI Ranking we reveal the top 5 strategic challenges to expect this year, and how to best prepare yourself and your business to successfully overcome them.