For days you’ve been avoiding that assignment that your superior handed to you with a great smile. Each time you begin working on it, within minutes you are distracted: staring at the ceiling, looking around at co-workers, etc. You take some deep breaths and try to concentrate…but it’s obvious this is not exactly the type of work that gets your adrenaline going. However, everyone else is convinced you’re really good at doing it…and you are! So what’s going on?
Not everything you are good at is something that is actually a strength. So, even if you perform excellent in an area, if it isn’t something that interests you, it’s probably going to make the task at hand seem like torture, even if the final result is great.
Marcus Buckingham,strength strategist as well as author, researcher and speaker at this year's World Business Forum Mexico and World Business Forum New York, is an expert in the area. In our video of the day he invites you to identify your strengths, to concentrate on them, and stop getting distracted by the rest of it…
