Wednesday, June 27th, 8:00AM
Today at WOBI...a day to celebrate marketing more than ever! We are coming to you live from the World Marketing Forum in Mexico City. Just an hour until the most important marketing event of the country begins for it's ninth consecutive year, and we are already seeing hundreds of the expected 850 executives entering the venue, ready to listen to innovative ideas to apply to their next marketing strategy. In the following we give you the latest on what is already happening on the first day of the event.
Beginning the event will be Professor of the Kellog School of Management, Mohanbir Sawhney, who will discuss collaborative innovation and how to dedicate your business to the client. Next the interaction and debate will be led by a special Marketing Panel where the conversation is founded on the exchange of ideas. Later, we will hear from the revolutionary founder of the chain Sport Authority, Jack Smith, who will give his point of view on sales and marketing. Finally, after a relaxing lunch, the energy will return to the World Marketing Forum stage for the final presentation of the day: the charasmatic marketing expert Martin Lindstrom will present on the new consumer.