Scott Belsky is a consultant and expert in creativity. He is the founder and CEO of Behance, a company that develops products and services for creative industries, and also the author of the best-selling book, Making Ideas Happen. In 2010, Fast Company included him in the list of “The 100 most creative people in business.” In the TV show Spotlight and in the blog below, he reveals his thoughts about how to best execute ideas.
The Consumer Electronics Show (CES) isn’t just about what’s new and what’s shiny. It represents every delivery form of our content. Some products are the latest enhancements on existing technologies. Others are fledging technologies striving to find their way into the mainstream. CES is a show for manufacturers — but it is up to marketers to determine how our brands will embrace and support these technologies.