Most of us are familiar with the trend of wearable technology, but at the moment are there really any products that we would actually wear on a regular basis? That seems to be the biggest obstacle that innovators all over the world are interested in to turn a niche into a product with mass appeal.
The objective for this wearable technology is broad: from simply “pretty” wearable technologies (such as the LED-infused dress Katy Perry wore in 2010 by CuteCircuit), to launches like Project Glass and iWatch that hope to integrate already existing digital platforms ever more closely into the life’s of users. My bet, however, is that the most successful wearable technologies will be the ones that have improvements to human health as their ultimate objective. Prevention, awareness, and improved mobility seem to be at the heart of a lot of the wearable tech that doesn’t get as much press as Apple and Google’s latest initiatives. Discover the latest trends in wearable technologies, and what’s to come, in the following blog.
Silicon Valley: a place so awe-inspiring that it even has its own historian. Described as an“incubator for innovation and wealth”, the zone has attracted the curiosity of those interested in areas of extreme high performance and building successful startups. Is it an exceptional case? One that can be replicated? What inspires and drives this particular place and why? And maybe most importantly: where will the “next Silicon Valley” pop up?
What drives a company to change its logo? Historically, the most well-known brands around the world have changed the symbol with which their company most identifies at least once. Reasons can range from a shift in marketing strategy, to accompanying a new innovative momentum within the company, or transforming a brand that might have lost a little bit of its shine over time.