Can you imagine yourself literally acting in front of your colleagues, taking on a person different from your own self, acting like someone else? Although that may sound crazy, it is an activity based on improvisation that the consultancy On Your Feet utilizes.
Participants in the World Innovation Forum New York to be held June 12-13, the On Your Feet technique focuses on promoting creativity and innovation to improve communication and collaboration within organizations. In the following, discover more on the history of this innovative company, their philosophy, and some tips to be more innovative when problems take you by surprise.
Any well-received product or service introduced to the market creates an Infatuation Interval among its consumers. During the Infatuation Interval, consumers are fixated on the offering’s novelty, seduced by its perceived benefits, and blinded to its potential shortcomings. They feel a strong emotional connection and a sense of identify related to the offering. However, by definition infatuation fades over time.
Can you guess who makes up the largest consumer group in the world? That's right, women. After years of being the main household shopper, the female market is a force to be reckoned with as they make over 80% of domestic and health product purchases. Now look at your marketing department. Is it overwhelmingly made up of and run by...men? The following infographic discusses the consumer power women hold, and makes you re-think your strategy to reaching this group. Happy International Women's Day!