Just when we were getting used to the new Timeline format for Facebook, and while many companies were re-learning how to take advantage and better communicate with their public, the social network decided to throw another curveball and announced yesterday that they bought the innovative and free mobile application Instagram.

In a communication published in the official Facebook site, CEO Mark Zuckerberg relayed a cool complacence with the announcement of the $1 billion acquisition. Instragram isn’t just an application that allows you to turn normal pictures into unique, professional looking ones; it also works as a social network that allows people to share pictures with people that have the same interests, and to discover new places and experiences.

So, what did Zuckerberg have to say? He showed enthusiasm to gain the “talented team”, and he’s clearly happy to gain the 30 million users that make up the current Instagram network, which could have an interesting impact on Facebook’s interaction in the lives of its millions of users and businesses.

As previously mentioned in our Facebook Timeline post a business’s presence on Facebook is becoming more and more essential in order to relate to clients. And now, this fusion will allow for even more innovative and creative ways for you to tell your story to clients, whether as a business or in a personal account. What new opportunities do you foresee?