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Sabrina Gaete
Jul, 23,2012
Journalist, WOBI.com
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“My intention wasn’t to write a book,” said Terry Leahy on a recent interview with The Economist with respect to the launch of Management in 10 Words. However, Leahy’s humble origins as well as his successful and enduring experience at Tesco seem to be the perfect combination for a biography and management guide that many critics are already acclaiming. In less than a month after its launch we’ve prepared some highlights of the book, to be shared in the following.

Dan Leidl - Joe Frontiera .
Jul, 25,2012
Managing partners of Meno Consulting
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Sport offers us a rich and intuitive window into the world of leadership and team dynamics – a leader’s success or failure is public and his/her style is on display for all to see.  What can executives and aspiring corporate leaders learn from sports?  In every race, game and match, athletes compete in mind, body and spirit to out wit, out pace and out hustle the opposition.  These efforts serve as testaments to what is humanly possible, offering insight into what it means to be a valiant teammate and memorable leader. 

With the Olympics upon us, nearly 10,000 athletes from 204 countries are set to compete in 300 events, and the opportunity to learn leadership lessons from the intensity of international competition shouldn’t be missed.  Who will make their way into the history books and how?  Keep your eye on the following storylines that have the potential to serve as memorable case studies for how to both lead teams and seize opportunity.

Felice Physioc
Jul, 04,2012
Journalist WOBI.com
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Dressed from head to toe in black, Kevin Roberts took to the World Marketing Forum stage armed with the same confidence and style as his beloved New Zealand All Blacks rugby team. Roberts didn’t just come with a closing speech, he summarized the state of the world and business’s place within it, sprinkled with laugh out loud, unfiltered comments. In the following post, discover Robert’s mnemonic device for the business environment that every leader should have in mind, as well as tips for advertising in the Era of Now.

Sabrina Gaete
Jul, 03,2012
Journalist, WOBI.com
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Google held a gathering in San Francisco called Google I/O 2012 last Wednesday, June 27-Friday June 29th,  where developers stopped being “on the other side of the screen” and got the chance to get on stage. During three intense days with the conference transmitted live over the internet for all of the world to view, we were able to be witnesses to the latest in mobile and online technology, product launches (including the first Google tablet!), and much more directly from the mouth of their creators. If you missed it in the following blog we present the highlights of the event whose impact will continue to be felt all year.

Felice Physioc
Jul, 06,2012
Journalist WOBI.com
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Specially-invited columnist Andrew Winston

Sustainability is clearly a goal that is on many business leaders’ to-do lists but is it being effectively integrated into corporations’ DNA? Having recently given a captivating performance at the World Innovation Forum New York Andrew Winston, a globally recognized green business leader, shared the following exclusive column with us. Enjoy!

Sabrina Gaete
Jul, 04,2012
Journalist, WOBI.com
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The way you express yourself and the words you use make a huge difference when it comes to your level of likability. There’s nothing worse than a dead fish handshake in a first encounter, right? Bringing the everyday to the world of business, who doesn’t want to be likeable during a meeting or a public presentation? In the following, discover tips from the “father of evangelist marketing”, Guy Kawasaki, to start getting along better with those around.

-Make crow’s feet when you smile: When you make false face gestures you don’t fool anyone. So smile authentically! You’ll be able to better connect with those around you.

-Use the right words: “Words are the facial expression of your mind,” says Kawasaki. So use simple words, speak in an active rather than passive voice, keep it short, avoid being boring and use common unambiguous analogies.

Read on for more advice from Kawasaki.

Sabrina Gaete
Jul, 09,2012
Journalist, WOBI.com
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The best leaders are the ones that can continue to successfully lead and motivate their people even during times of crisis. So says Marshall Goldsmith, consultant and professor of Executive Education at Dartmouth’s Tuck School, as well as speaker in this year’s World Business Forum Buenos Aires.

Based on his many years of experience as advisor for distinct executives—ranging from the most successful to the most disastrous—Goldsmith has developed three suggestions for leaders to apply in the toughest of times. Where and on who should you be focusing? Learn the answer in the following.

Extracted from Marshall Goldsmith’s blog

Felice Physioc
Jul, 09,2012
Journalist WOBI.com
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Business competition has moved past efficiency and sheer volume as the key competitive advantage. Most companies now recognize the power of ideas, creativity and innovation. However, innovative ideas require the freedom to sit, think, ponder, discuss and challenge, which requires time not usually allotted in the daily office schedule. WOBI’s content team gathered last week to make time for just that: a brainstorming activity at Urban Station in our headquarter city of Buenos Aires. Read along for more information on our experience and overall opinion of off-site brainstorming activities to foster creativity, as well as do's and don't's for off-site meetings.

Marcus Fischer
Jul, 10,2012
Chief Strategy Officer, Managing Partner at Carmichael Lynch
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Each year the Cannes Lions Festival of Creativity highlights the best of creativity and innovation. It’s made the south of France hallowed ground for the best of what the marketing industry has to offer – as well as set the bar that we all strive to hurdle.  While the ad community, judges, juries and the public all deliberate over their favorites and the creative masterpieces that can change how we think, feel and love, I have a hard and fast rule: does the work make me jealous?

Sabrina Gaete
Jul, 11,2012
Journalist, WOBI.com
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Problem solvers, self-driven and creators. These are just three of the characteristics of a new group of employees that are less like workers and more like artists. Authors, universities and even global movements are endorsing, one way or another, this new profile. Could you imagine yourself surrounded by artists at work? Maybe you already are; you may even be one! In the following blog discover the perspective of two renowned authors on the subject, Daniel Pink and Seth Godin, as well as 8 reasons businesses should incorporate art into DNA.