In an age when customers have control, there is one area where businesses should be more focused than ever: the customer experience. How do you go about transforming the interaction between business and customer into something completely natural instead of a coldly calculated process with infrequent success? This is the question that Patricia Seybold addresses in WOBI’s latest new video…
What would you say if someone advised you to take that career plan you’ve been carefully cultivating all these years and burn it? Although having each step of your career path carefully calculated would appear to be the sensible option, there is an alternative point of view . In today’s WOBI video, Jack Welch claims that those who are open to change and willing if necessary to start afresh will in the long term be more successful.
How do you go about starting a business at the age of just 17? It certainly sounds like a challenge, and a pretty daunting one when faced with much larger competitors with much deeper pockets. But it was a challenge that Pau Garcia Milà young Spanish entrepreneur and speaker at this year’s World Business Forum in Mexico, faced with relish, employing a simple yet effective strategy to triumph over bigger rivals. Read on to learn more...
Motivating people to work towards a specific goal or objective has always been identified as one of the key roles of a leader. To achieve this it is becoming increasingly important to infuse work with a sense of meaning, as individual’s motivation is increasingly based on factors beyond economic remuneration.
In their book The Why of Work, Wend and Dave Ulrich place on the leader the key role of helping people to find that sense of meaning. However in order to help those around them, it is necessary to discover and understand their own personal motivation. In order to do this they propose a series of seven simple exercises that you can put into practice in order to understand your own motivations and subsequently discover what motivates those around you.
Anyone involved in business knows that staying up to date with the latest trends and practices in innovation can be critical in gaining that all important edge over the competition. For the last six years, the World Innovation Forum in New York has established itself as the premier business innovation event in the US offering a range of new perspectives and ideas with which to face up to coming business challenges. This year, the World Innovation Forum will also take place for the first time in Mexico, in the city of Leon located in the state of Guanajuato. This is no accident. In recent years Leon has distinguished itself as a focal point for innovation within Mexico, establishing itself as a city determined to encourage business growth through the promotion of knowledge and new ideas.
This year's events in New York and Leon will focus on a number of key areas where innovation is pushing boundaries further and faster. These include mobile technology and digital marketing as platforms which both motivate and empower customers; virtual reality as a tool to positively impact the world; the advance of science in business; and new insights into innovative thinking and how to promote the creative impulse.
Whilst the New York edition of the World Innovation Forum takes place June 20-21, the Leon edition is just around the corner on May 23-24, and in anticipation of the event we want to share with you some great videos featuring speakers at the event in Leon. Read on to learn more...
Amongst the different actions or initiatives designed to capture people's attention in recent times, there's one that has become a real favorite with marketing departments everywhere: the viral video.
The phenomenon is well known. It's difficult to find anyone today who hasn't at some to been moved to tears or fits of laughter by a video on youtube that everyone suddenly seems to be talking about and sharing with their networks of friends and colleagues. Who can forget the inspirational appearance of Scottish housewife Susan Boyle on the TV show Britain's Got Talent back in 2009? Or maybe you're one of those who watched a particularly original dance choreography acted out on tread mills in a gym that catapulted to fame the song Here It Goes Again by OK Go. And there are few people who by now haven't seen or at least heard of the Old Spice Man.
Finding the formula to making your videos go viral has become a holy grail for companies everywhere. So what is it that makes a particular video so attractive that it stirs up a storm on social networks and across the web? Read on to find out...
On Tuesday we shared in our blog the latest updates on the World Innovation Forum León and World Innovation Forum New York, taking place in May and June. Today we’d like to introduce you to a different line of events focused trends in business: ExpoManagement Madrid, celebrating ten years and coming up very, very soon. For a decade ExpoManagementhas been a key reference in training leaders as well as offering tools to those looking to confront challenges, present and future, of the business world, all while partaking in an inspirational and unique experience.
ExpoManagement hit the scene in 2003, marking a before and after in the global business agenda and positioning itself as an essential event in the formation of executives in Spain and Portugal. To see exclusive clips from these last ten years visit expomanagement.es/aniversario, where you will find insights from business icons such as Jack Welch, Tom Peters, Joseph Stiglitz, and more.
In just two weeks on May 23 and 24, ExpoManagement will be celebrating its tenth anniversary in Madrid. With an all-star program, the event will confront global themes such as the current economic context and geopolitical strategy; creative leadership that completely reconsiders the organization; customer experience and the case of Starbucks; Google’s perspectives on innovation and technology; how to attract and retain talent; applying marketing 3.0 to business; the latest on persuasive technology and social media; and a vision and outlook of Europe and the economy, so that business leaders understand the current climate as well as what’s to come.
We also would like to share with you the following videos in order to experience the speakers in action before they hit the ExpoManagement Madrid 2012 stage.
WOBI had the chance to sit down recently with Michael Liebreich, a renowned energy expert and CEO of Bloomberg New Energy Finance, to discuss the need to focus the sustainability debate on efficiently using resources. Below he discusses the important role energy innovation will play in global economics, how businesses can profit, and the factors that drive sustainable innovation within an organization. Discover the intersection of sustainable energy and the future economic ecosystem in the following exclusive WOBI interview!
We all recognize it when we feel it. Some call it “enchantment”, others affinity, some even compare it to the same power we feel for a religious belief. The over-night waits outside of Apple storesevery time a new product launches, Google’s ability to create entirely new lexicons and vocabularythat spans multiple generations, and Nike’s foundation of the skinny, long-distance running clubsthat inhabit just about every city: the companies that have achieved a cult-like following are clearly doing something different, but what?
Jonas Ridderstråle, international bestselling author and innovative management thinker, says it doesn’t have to do with strategy or a 5-year plan; it is about creating something people believe in that has at its very core a dream.
Watch Ridderstråle in our video of the day and discover more!
In a recent WOBI webinar, we hosted a discussion with Dr. Henry Chesbroughof the Program for Open Innovation at Berkeley Haas, as well as speaker at this year’s World Innovation Forum New York 2012, along with Bill Schulz of Walden University. The conversation was focused on open innovation and how companies can begin to incorporate outside ideas/participation/talent, and then develop it to be put back into the market. Here were our top ten takeaways: