“Sex sells”. Could two words better sum up the latent philosophy of marketing and advertising? As a generality, the most successful marketing campaigns of the past have not aimed at values, but rather desire, wants, needs and fantasies. This is all too obvious… when a company’s bottom line goal is to sell a product, presenting one that is sexy and appeals to subconscious desires is clearly preferable to the reality. However, maybe this is all about to change.
Marketing, marketing, marketing…by repeating those three words you aren’t going to magically grab the attention of consumers. The usual ads no longer working for you? Online marketing isn’t achieving the desired effects?
A lot of the solutions to problems might just be right in front of us, even if we don’t realize it yet. Could it be that we are in fact facing a paradigmatic shift in marketing? Power seems to no longer lie in us, the marketers, nor in the products, but in the actual consumer!
After our successful trip to San Francisco in 2011, in 2012 we’ve returned in order to investigate face-to-face the most exciting, cutting edge innovation in Silicon Valley. I'll keep you up to speed on some of the unforgettable experiences of our trip.
Our journey started more than 20 years ago with a simple but ambitious idea: To seek out the most innovative, influential and inspirational ideas shaping the business world and to spread them around the globe. Since then, we at HSM have been selecting, producing and distributing the best business content across many platforms: world- class events, print media, a 24-hour TV channel... But in today's interconnected and digital age, we wanted to find a way to make these powerful ideas available to all: Without boundaries... Without hierarchies... Without limits... Launching today, WOBI.com aims to do just that.