What is marketing’s job? Quickly, people bring up the marketing purchase funnel. It is one of the oldest and still most-referenced and used constructs in modern marketing. And while, yes, it is often challenged, we still come back to it because it is a common reference point and acts as common language.
Performance appraisals, work assignments and accountability are just a few workplace situations wherein managers generally say, “I have to give you assignments; I have to give you feedback; I have to hold you accountable.” And in these situations, employees, much like children, are left to take feedback, and to take assignments while left passively waiting to be held accountable, rather than taking the initiative to “be more” and to “do more” for themselves.