Imagine that you have a meeting scheduled for 60 minutes, but you only have 45 minutes worth of content to fill that meeting. How long does that meeting last? Typically, it lasts the full 60 minutes. What if you only have 35 minutes worth of content for a scheduled 60 minute meeting? In most workplaces, the meeting still lasts 60 minutes. How about 25 minutes of content? Don’t worry; you’ll still be there for 60 minutes. And what if you actually had 60 minutes worth of content? In that case, your meeting would probably take 90 minutes!
For you scientist types, you learned in physics class (thanks to Boyle and Bernoulli) that a gas will expand to fill the available space (for example, there’s not a little pocket of oxygen in the middle of your office right now; it’s expanded to fill your entire office). Well, in more ways than one, meetings are like gas; they will expand to fill whatever space you give them.
Dreamforce 2014, Salesforce.com’s four-day mega event that attracted 145,000 people to San Francisco and another 10 million + people to the Livestream continues to grow bigger and better every year. The conference is part education/new product introductions/rock concert/spiritual & personal transformation/and charitable causes. It is an event done so well done that I’m sure others, like me, abandoned previously scheduled plans to tune in.
In recent years when many industry associations, trade conferences and companies lowered expectations for live events due to declining attendance, organizations like Salesforce.com transformed the tired-same-old company conferences of yesteryear into customer experiences, achieving year over year growth (last year approximately 90,000 attended Dreamforce).
What makesDreamforce so special? It’s not one or two things but the combination of several unique attributes that elevate the company conference into a league all its own. As you review five key takeaways from the recent Dreamforce conference, consider how you can apply some of these principles to transform your next customer event or company conference.
Who should our role models be? That’s easy, right? They should be people we admire, people we idolize. And we all have people we look up to. Even as adults, we have people we aspire to be like, either in our professional or personal lives. This need to have role models is a human truth. Children talk about it most openly, saying, “He/She is my hero.” They unabashedly tell us why we all have role models —I want to be like them.
We find people we admire and we try to behave, look and act like them. Sometimes it’s a futile effort. Nonetheless, we try.
But Millennials are their own biggest fans. They are their own idols, their own admirers. Millennials are their own role models.