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Marcus Fischer
May, 09,2014
Chief Strategy Officer, Managing Partner at Carmichael Lynch
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We’re in a professional services business. The most important asset we have is our people — and it starts and ends with hiring the right people. Nobody in business would disagree with that, however most people don’t behave that way when hiring. 

Interviewing, recruiting and hiring are human things.  And, as humans, we bring a ton of baggage to it, and smart thinking is often overruled by emotion and biases. 

Monique Reece
Apr, 29,2014
Author, Speaker, Founder of MarketSmarter
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Many businesses believe that new customers are the lifeblood of their business. This leads marketers and sales people to focus the majority of their time on finding and selling to new customers.

But there is a better path to revenue growth.

Marcus Fischer
Apr, 24,2014
Chief Strategy Officer, Managing Partner at Carmichael Lynch
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What is marketing’s job? Quickly, people bring up the marketing purchase funnel.  It is one of the oldest and still most-referenced and used constructs in modern marketing. And while, yes, it is often challenged, we still come back to it because it is a common reference point and acts as common language.