We’re in a professional services business. The most important asset we have is our people — and it starts and ends with hiring the right people. Nobody in business would disagree with that, however most people don’t behave that way when hiring.
Interviewing, recruiting and hiring are human things. And, as humans, we bring a ton of baggage to it, and smart thinking is often overruled by emotion and biases.
What is marketing’s job? Quickly, people bring up the marketing purchase funnel. It is one of the oldest and still most-referenced and used constructs in modern marketing. And while, yes, it is often challenged, we still come back to it because it is a common reference point and acts as common language.