What is a Compliment Sandwich? Well, beyond being one of the worst management techniques ever invented, it's a way of trying to give critical feedback to somebody without making them feel bad. Basically, you give somebody a compliment, then you layer in a criticism, then you complete the sandwich with another compliment.
Here's how one training company describes the Compliment Sandwich process:
1.Decide where your employee needs to improve his/her performance.
2.Think of something that the employee does very well related to the situation. For instance, if the criticism is that the employee is often late to work, the compliment might be how they get straight to work once they arrive, or how they sometimes volunteer to stay late.
3.Choose another positive point to remark on. This compliment should be very loosely related to the above point.
So first you deliver a compliment. "Hey, Jon. Already deep in your work? Wow, you just got here!"
Finishing up dinner at a Chinese food place, I reached for the fortune cookie, broke it open and read my fortune. It instantly applied to working in advertising and marketing. “Attitude is more important that facts.”
It is a reminder that we’re in the selling business. Marketing is about chemistry. It is about dealing with people. It is about inspiring people. It is about taking a seed of an idea and making it into a movement. It is about seeing the potential.
To be clear, this fortune cookie doesn’t mean that facts are irrelevant or to be ignored. In fact, it’s quite the opposite. Facts influence your attitude. CEOs and CMOs can take facts and draw any conclusion they want. All of your facts could be pointing them to go left. In the end, they may go right, despite every fact you put in front of them.
There are four ways in which attitude is more important than facts.