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Michael Capone
May, 14,2013
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There’s never been a more exciting time to direct IT strategy. Today’s CIOs have the ability not only to manage great minds, but also to drive their organizations’ innovation efforts.

Harvard Business Reviewperhaps said it best: “The year-to-year viability of the business all depends on its ability to innovate.

An effective innovation strategy doesn’t hinge on adopting the newest technologies.  And the most sought-after new service or tool doesn’t guarantee long-term value to a company or its customers.  The key is making sure your company’s culture fully embraces innovative thinking.

This is especially true for an organization’s IT department and its role in driving organizational enhancements that lead to increased growth and productivity. The following are five important ways to support your most important innovation asset – your associates:

Mario Alonso Puig
May, 13,2013
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The quality of our lives has a lot to do with the quality of our relationships.  I am not referring to the number of people we know but to the depth and solidity of the ties we establish.

As human beings we have a series of needs that we have to meet in order to achieve a sense of balance.  We strive to feel valued and we also need to know that we belong to a group that accepts us and makes us feel important.  In addition we have to have the sensation that we are contributing to a project that has value, a project that makes sense for us.

Chris Stanley
May, 10,2013
Editor WOBI.com
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For anyone interested in marketing and communication, this piece by Buffer co-founder Leo Widrich is well worth a read.  It focuses on the science of colors – how we react to them, what they communicate to us and why the tones that you choose to communicate and package your product may be one of the most critical decisions that you make.