Chief Strategy Officer, Managing Partner at Carmichael Lynch
Q: Who does everyone listen to but never believe?
A: The weatherman.
Funny, but true.
We rely on weather forecasts. We make big and small decisions based on those forecasts. We look at the current day and long-range forecasts. Most websites offer weather forecasts in as short as 15-minute increments and as far as a month out. There are countless charts, numbers, predictive models, historical trends and eyewitness reports. Yet still, we think about weather forecasts as an inexact science, at best.