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Sabrina Gaete
Apr, 29,2016

By Martin Lindstrom, author of: Small Data: The Tiny Clues That Uncover Huge Trends

Like it or not, businesses are drifting away from the consumer. Recently, as I jumped on-stage at a gathering of executives in New York City, I asked how many had spent time in a consumer’s home over the past year. Out of 3,000 executives in the audience, only two raised their hands. The unspoken reply could just as well have been: “Why should I? All I have to do is turn on my computer, and I’ll find never-ending streams of tables modeling how consumers feel about my brand.”

Marcus Fischer
Dec, 01,2015
Chief Strategy Officer, Managing Partner at Carmichael Lynch

To set the stage, the 3% movement is focused on correcting one of the issues facing marketing agencies: the lack of gender diversity in creative departments and agency leadership positions. 

Carolina Simonetti
Nov, 16,2015

The World Business Forum NYC (WBFNY) wrapped up with yet another day of inspiring and renowned ‘Story Makers’ that prompted attendees to ask critical questions of themselves and their organizations