It is a statement said casually without much consideration. We leave a new business pitch or first client meeting and throw it out as a final goodbye. It is the period at the end of a sentence.
But is it true?
Was it nice to meet you? You’ve worked hard on the presentation material. The content of the presentation has been proofed, rehearsed, edited, edited again and edited again to perfection. But what about you? What about your presence? Not WHAT you said, but HOW you said it?
By Martin Lindstrom, author of: Small Data: The Tiny Clues That Uncover Huge Trends
Like it or not, businesses are drifting away from the consumer. Recently, as I jumped on-stage at a gathering of executives in New York City, I asked how many had spent time in a consumer’s home over the past year. Out of 3,000 executives in the audience, only two raised their hands. The unspoken reply could just as well have been: “Why should I? All I have to do is turn on my computer, and I’ll find never-ending streams of tables modeling how consumers feel about my brand.”